Re-examining Communication Strategies Within The International Development Community
Bond Conference 2017
In her pragmatic defence of the UK aid budget, Priti Patel, Secretary of State for International Development, encouraged civil society to adopt a stronger national interest approach when justifying both public and private investment in aid.
Indeed, if charities are to appeal to sections of society for whom international development may seem like an ineffective liberal policy then perhaps an emphasis on national interest may be an effective solution.
However, numerous speakers argued that organisations must promote a progressive moral stance, one which educates the public on the extensive impact aid and development programmes have on those in need.